Startups face grim holiday season as layoffs, closures mount

More than 250,000 workers at tech companies of all sizes were let go this year

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In a year when much of the tech industry has pulled back on spending, startups have been hit particularly hard. During the pandemic boom, investors were happy to bankroll promising young companies’ growth at any cost. Now, with new funding rounds all but evaporated, the order of the day is cuts.

More than 250,000 workers at tech companies of all sizes were let go this year, according to job tracker While that includes big reductions at giants like Meta Platforms Inc. and Google, thousands came from smaller, closely held companies facing their first reckoning with a slowdown. More than 500 startups closed their doors in 2023, according to equity management firm Carta Inc. — and many of those that endured are laying off workers and looking for alternative sources of cash.

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tech industry layoffs

Serve Automation Inc.’s Stellar Pizza, which uses robotics technology to make pizza, is one such business. The company cut half its workforce this year and announced a crowdfunding campaign to try to raise US$1.24 million, which it said would give it runway to keep operating for five more months.

“It’s a weird time in the venture world,” co-founder Benson Tsai said in an email. “I’m fighting the good fight to keep the business alive.”

The tone in most of the industry has changed from the boundless optimism of the latest tech boom. When the last round of layoffs struck in 2020, startup employees, especially engineers, were nonchalant, knowing they would quickly find another job. Today the industry has become less hospitable. “Salespeople and recruiters are leaving tech entirely” to get new positions, said Roger Lee, founder of “Even engineers are compromising — accepting roles with less stability, a tough work environment, or lower pay and benefits.”

I’m fighting the good fight to keep the business alive

Benson Tsai, co-founder, Stellar Pizza

Across tech companies of all sizes, 1,150 firms have cut 256,499 employees, according to That follows 1,064 companies cutting 164,969 employees last year. Because job losses tend to be concentrated in the December and January months, as companies plan their budgets for the new year, the worst could still be on the horizon.

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The whiplash of fortunes has been jarring for some founders. Sri Artham started plant-based Hooray Foods in 2019, which met with rave customer reviews for its vegan bacon. The company landed a spot on Whole Foods shelves and delighted its customers, but struggled to grow fast enough to cover costs. By around May or June this year, Hooray’s problems became existential.

In retrospect, Artham said he might not have spent so much when times were better on costs like San Francisco office space, though he had limited flexibility because of Hooray’s need for custom manufacturing equipment. Unable to raise more money, in September Artham announced that the startup would close. “It was disappointing that investors pulled back,” he said.

Even companies that raised huge cheques shut down this year. Homebuilder Veev brought in US$400 million before announcing it would liquidate its assets in November. Digital-freight logistics company Convoy raised US$260 million before ceasing operations. And digital health-care service Olive won a US$400-million funding round before it closed six weeks ago. In each case, the companies’ latest financings came after they’d already received hundreds of millions.

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Other startups sold themselves at fire-sale prices after previously conducting layoffs. Video conferencing upstart Loom had two rounds of job cuts last year, and then sold in October to Atlassian Corp. for US$975 million — significantly less than Loom’s previous US$1.53-billion valuation. Perimeter 81, a security startup, laid off workers last December, then sold to Check Point Software Technologies Ltd. in September for US$490 million. That compares with a US$1-billion valuation in the startup’s funding round last year.

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Max Elder, who is in the process of filing Chapter 7 bankruptcy to wind down his three-year-old plant-based nuggets company Nowadays, says he wishes he had stopped fighting to survive a little earlier. That way, he’d still have some of the US$10 million he raised in happier times to pay the legal fees and other costs associated with shutting down a business. Although he may have a buyer for some leftover ingredients, he can’t retrieve them until he pays some back rent on the warehouse where they’re stored.

If it’s impossible to raise money, some startups may see a more limited upside to staying in business. With funding tight, the kind of growth enabled by VC funding can feel increasingly out of reach. “Is this a question of living or dying?” Elder asks. “Or is this a question of building something at scale?” The latter still requires a lot of cash.

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